Beefeater London Gin
Outer packaging design, based on 'Forever London' advertising campaign promoting Beefeater as being
'The world's No.1 Premium Gin' and celebrating the brand's heritage in the capital. The idea was to make the iconic Beefeater bottle look like it is standing proud in the Capital. Reflecting the fact that Beefeater is still proud
to be made in London.
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